Not exactly as advertised

Every home seller wants their agent to use pictures of the home that capture its essence in the best way possible. After all, the vast majority of buyers looking for properties online make the decision to schedule a showing based upon factors such as the listing description and the pictures. The objective of taking good photographs, or hiring someone else to do it, is to present the home in an appealing way.

The problem is there is a fine line between pictures that do a home justice in a positive way, and pictures that are outright misleading. It is sometimes difficult for sellers and their agents to make the distinction between the importance of choosing photos for the listing that are attractive versus selecting pictures that mislead buyers. The latter is a possibility even when all parties involved have a genuine desire to present the home to buyers in an honest way.

Instead of going on and on about this topic, however, I thought I would instead delve into what happens when the listing photographs are intentionally, or even unintentionally, misleading.


About Melissa Higgins
Client-centered realtor to assist with renting, buying, and selling needs. I work for BHG / The Masiello Group which has a wide range of services to assist in allowing me to help you realize your real estate goals. I serve all of Southern New Hampshire, including Nashua, Merrimack, Bedford, Manchester, Hooksett, Milford, Hollis, Pelham, Brookline, and many others. Contact me to talk about how I may help you.

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